Some infants are not getting enough of certain nutrients such as iron, zinc and vitamin D. Once a child is old enough to consume solids, parents often face the challenge of getting young children to eat a healthy diet ideally rich in fruit and vegetables. Some foods may have a lower-than-expected nutritional content and be low in certain micronutrients as a result of several factors including modern farming practices, the lengthy storage of ‘fresh’ food before it is sold in some shops and over cooking which can cause certain nutrients to breakdown. It is important to promote a healthy diet and lifestyle in younger children as the starting point of good health and encourage positive eating and exercise habits for later in life.